Do you have an iPod? Do you listen to satellite radio? Do you use your DVR to record your favorite television shows? Most of us have all of these devices, and we use them to block out advertising. Technology will continue to be developed that will reduce the effectiveness of radio and television advertising, and there has been a lot of research done on the declining value of print advertising. The one medium that continues to deliver value is Promotional Products. I think every company should review their advertising spend at least once a year, and change the allocation to reflect today's market. We do this on what is left of our retirement plans.