When was the last time a customer or prospect thanked you for your advertisement? Odds are, few viewers of your television commercials thank you for sponsoring their favorite show. It’s doubtful that you receive gratitude for putting up that billboard drivers see on their way home from work. Getting appreciation for your newspaper ad, radio [...]

“A logo is less important than the product it signifies.” –Paul Rand In a 1991 article written for the American Institute of Graphic Arts, iconic graphic designer Paul Rand reflected on various misperceptions that businesses have about their logos. The man responsible for creating logos for companies with such household names as IBM, Westinghouse, UPS, [...]

The U.S. Consumer Product Safety Improvement Act of 2008 (CPSIA) established numerous regulations and testing requirements for children’s products. Under CPSIA, consumer goods are considered children’s products if they are designed or intended primarily for use by children 12 years of age or younger. Aimed at enhancing child safety, CPSIA requires stringent testing for lead [...]

Which motivates workers more: cash or gifts? According to research conducted at the University of Zurich, non-monetary gifts have a higher positive effect on productivity than cash. Researchers Sebastian Kube, Michel André Maréchal, and Clemens Puppe recruited university students to help catalog books in a school library with a promise to pay them €36 for [...]

Could we ask your indulgence while we blow our own horn for a moment? Last evening, the Advertising Club of Toledo awarded The Image Group its prestigious ADDY Award for creative excellence. We received a Silver ADDY In the Advertising Industry Self-Promotion/Digital Advertising category for our own recently unveiled website. We’re positively giddy about this. [...]

As it did at companies all over the country, this year’s flu outbreak sent a number of our employees down for the count. But The Image Group employee who felt sickest was our director of marketing and sales support, Bruce Felber. You see, the bug bit Bruce days before this year’s Promotional Products Association International [...]

As any good chef might tell you, cooking can be a delicate blend of art and science. Whereas too much – or too little – of a single ingredient can be disastrous for a scientist, tweaking a cooking recipe here and there often provides a tasty variation to a familiar dish. Therefore, whether you’re a [...]

Want to know which promotional products will make the best impression with your customers and prospects. The answer is simple: it depends. For its 2012 Ad Impression Study, the Advertising Specialty Institute (ASI) polled almost 5,000 consumers in twelve major cities around the world. ASI asked respondents which promotional products they had received, how many [...]

Many of us here at The Image Group had the good fortune during our careers to work with a promotional products-industry veteran named Michael Osterman. Before leaving to pursue his current vocation, which he accurately lists on LinkedIn as “gone fishing,” Michael was president and CEO of Osterman API. A frequent traveler, his unique approach [...]

One of our longtime clients, Molly Maid, is being featured in a new A&E reality television series called Be the Boss. Premiering December 2, the series follows two employees of a franchise-based company as they compete for what they think is a promotion. But as the candidates battle, they soon learn that the top prize [...]